The Brand Awareness Campaign. [What it is, How it works and what you need to measure for success]

The Brand Awareness Campaign. [What it is, How it works and what you need to measure for success]

What it is?

The Brand Awareness Campaign is under the awareness campaign objective which helps you achieve the goal of getting people to recall your brand after they have seen your ads.

The symbol of result and success (Which I would discuss here) is based on the number of people who after 2 days of seeing your ads if asked about your brand they would recall who your brand is and what they think about your brand.

In other words their perception about your brand!

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With the short paragraph you’ve just read where do you think this fit in your marketing funnel as a business? Drop your answers in the comment…

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If you think you don’t know what a marketing funnel is use the hashtag #MF and I would reply your comment with exactly what a marketing funnel is…cool?

Reason: If I do here in this post, we would end up talking about something more elaborate than intended…you get?

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So how does this work?

How it works?

The Brand Awareness Campaign simply helps your target audience mark out the first letter of your KLT and attract the needed attention to your business and your brand.

It help you as a business get the needed attention you need and buy a space in the heads of your customers…

Let me show you how!

Remember those TV adverts?

After seeing them consistently over time it gets to a point where you hone the ability to mimic the character’s words in the advert even without seeing their faces.

Sometimes just the start music is enough for you to recall immediately the brand who owns that advert!

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Have you ever experienced this any time before or even as a kid?

Tell your story in the comment box!

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While those TV adverts do not directly create sales, they by themselves create desire and interest for the sale!

Imagine after seeing some of those advert and you switched on your phone and immediately saw the same brand’s advert telling you to get a 25% discount when you purchase today!

How much chance do you think they have already to get your sale?

A lot right?

That is the exact same thing your Brand Awareness Campaign help your business achieve!

It helps you get the attention of your target customers and increase how much chance they get to recall about your brand.

This is exactly what you measure with the brand lift metric when running your brand awareness campaign.

It helps you know the attitude and reaction of people to your campaign and even more of helping you know the recall lift which is a metric that shows the number of people if asked after 2 days of seeing your ads would recall your brand and what they saw about your ad campaign!

How then can you leverage this?

You can create a brand awareness ad campaign to get the attention of your target audience with this, you can get them to recall about your brand.

Once this is starts gaining traction, build a custom audience list of the people who engaged with your page and ad during that period of time!

Place a conversion, lead generation e.t.c. or a campaign that helps you achieve the goal of sales if that matters to you next.

This is strictly an example of how you can leverage this, If you choose to test this with your marketing and it works fine, if it doesn’t you learn the process!

Either ways you either gain customers or knowledge!

If there is one thing you’ve learnt from this piece what is it?

Ps: Better share that your TV ads experience now or am I the only weird one here?

thesocialmediaguy