The Reach Campaign. [What it is, how it works and what you need to Measure for success]

Henceforth on every Tuesday, we would be talking the specific Facebook Campaign Objectives, How they work and what you need to measure to know you have reached your success with them.

I would be sharing only technicalities that are necessary for you to know as a business owner and also much of my personal experience working around each of these campaigns to reach business goals for both myself and my partners.

For today we would be diving into The Reach Campaign.

We would discuss around what it is, goals you can reach with it, how it works and what you need to measure to know you have reached your business goal with this objective!

Ready?

Shoot! (You know the race kind of one right?...Alright!)

The Reach Campaign falls under the awareness tab through which you can get to achieve a business goal of getting more people to see your ad campaign on Facebook.

This campaign objective is structured that it helps you as a business owner achieve the goal of introducing your brand to a large number of your target audience who you are looking to getting them to know you.

A great example of these is a new project we are currently working on.

This project is for a new business brand who is looking to growing their customer base, getting more people to know their brand and with the end goal of increasing product sales.

Our first stage strategy is on developing a video campaign that tells the brand story of why the brand exist and how it serve it customer base and helping them feel “safe” with carrying out transaction with the brand.

This video campaign then would be placed on a reach campaign to a broad but targeted audience while simultaneously sending those who would like to learn more about the business and brand to our tracking optimized website.

If your business goal is similar to this of getting more eyeballs on your brand and business, then you should go for the REACH campaign objective as it has the capacity alongside it other “Brand Awareness” to reach that goal!

[PAUSE]

On Brand Awareness Campaign Objective we would talk about that in our next post here.

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How then do you measure success with this campaign objective?

You measure success with this campaign based on the number of people who saw your ads on their screen (reach) and the number of times each of them saw it (frequency).

While you can control the number of times each of the people who saw your ad can see your ad (the frequency) it is very important to keep track of the number of people who saw the ad and interacted with it.

So what can you do with this?

The first strategy here would be to use the reach campaign to get more people to see your brand and also from there build a custom audience list of those people for retargeting purpose of other kind like to run a traffic/ conversion campaign to send that same people to your website for further conversion purposes.

The second strategy here would be if you have a physical store, you can use the reach campaign to send foot traffic to your store. You can use the store traffic campaign which we would discuss on one Tuesday not today, the reach campaign can also be used to achieve the same purpose.

Let’s run a quick recap.

Only use the reach campaign when you want to get more eyeballs on your brand/business ad. Use it when you want to achieve an awareness goal.

You measure success with this campaign by measuring the number of people who saw your ad and how many times they saw it.

You can build a custom audience of the people who engage with your ad and further your marketing strategy using other campaigns while reaching this same people.

We’ve come to the end of my short talk on the Reach campaign objective.

Got questions about your Facebook ad or running your business on Facebook? Let’s talk in the comment.

Got a contribution or something to share about this too? Let’s learn together in the comment also!

Thank you so much for engaging in advance.

Cheers to Greatness.